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Principles of Marketing: an Asian Perspective
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Publisher:Pearson Education Centre
Author: Kotler, Philip; Armstrong, Gary; Ang Swee Hoon; Leong, Siew-Meng; Chin Tiong Tan; Yau, Oliver H. M.
Publication Date:2012-03-28
ISBN-10:9810687532
ISBN-13:9789810687533
Number of Pages:790 Pages
Book Type:Paperback
Weight:1000 gram
Format of ebooks: PDF(Acrobat Reader) or Word version doc Document
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Principles of Marketing: an Asian Perspective


For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.
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