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Entry Strategies for International Markets
Click to zoom the image Entry Strategies for International Markets
Publisher:Jossey-Bass
Author: Root, Franklin R.
Publication Date:1998-10-16
ISBN-10:0787945714
ISBN-13:9780787945718
Number of Pages:288 Pages
Book Type:Paperback
Weight:317 gram
Books Dimensions:232 x 153 x 19 mm
Format of ebooks: PDF(Acrobat Reader) or Word version doc Document
Brief introduction of ebooks
Entry Strategies for International Markets


A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an Entry stategy, and developing an effective international marketing plan.
Abstract
Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.--Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an Entry strategy, and developing an effective international marketing plan.

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