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A5/05: Lufthansa and Graphic Design: Visual History of an Airplane
Click to zoom the image A5/05: Lufthansa and Graphic Design: Visual History of an Airplane
Publisher:Lars Muller Publishers
Author: M. Ller, Jens; Weiland, Karen;
Publication Date:2012-02-27
ISBN-10:3037782676
ISBN-13:9783037782675
Number of Pages:128 Pages
Book Type:Paperback
Weight:294 gram
Books Dimensions:208 x 155 x 12 mm
Format of ebooks: PDF(Acrobat Reader) or Word version doc Document
Brief introduction of ebooks
A5/05: Lufthansa and Graphic Design: Visual History of an Airplane


- The fifth volume in the A5 series - Comprehensive documentation on the Lufthansa brand identity
Abstract
Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. This volume contains numerous illustrations from the corporate archive and background articles and interviews.

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