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Guide to Management Research Methods
Click to zoom the image Guide to Management Research Methods
Publisher:Wiley-Blackwell
Author: Velde, Mandy Van Der; Jansen, Paul; Anderson, Neil
Publication Date:2004-02-23
ISBN-10:1405115122
ISBN-13:9781405115124
Number of Pages:264 Pages
Book Type:Paperback
Weight:390 gram
Books Dimensions:229 x 153 x 20 mm
Format of ebooks: PDF(Acrobat Reader) or Word version doc Document
Brief introduction of ebooks
Guide to Management Research Methods


This text shows business students how to conduct reliable Research and how to argue the soundness of their Research approach. * A practical introduction to Research methods for business students.
Abstract
This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. A practical introduction to research methods for business students. Gives students the ability to conduct reliable research on the basis of empirical field data. Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results. Demonstrates the interrelationships between the different stages in a research project. Helps students to decide which methods are most appropriate. Teaches students to think both critically and creatively about research methods. Includes the most up-to-date methods, including use of the Internet and email. Supported by real-life examples, cases and practical Guidelines.

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