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Consumer Behaviour
Click to zoom the image Consumer Behaviour
Publisher:Oxford University Press
Author: Szmigin, Isabelle; Piacentini, Maria
Publication Date:2014-11-13
ISBN-10:0199646449
ISBN-13:9780199646449
Number of Pages:456 Pages
Book Type:Paperback
Weight:882 gram
Books Dimensions:244 x 191 x 18 mm
Format of ebooks: PDF(Acrobat Reader) or Word version doc Document
Brief introduction of ebooks
Consumer Behaviour


A new approach to teaching Consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
Abstract


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