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The Art of Looking Sideways
Click to zoom the image The Art of Looking Sideways
Publisher:Phaidon Press
Publication Date:2001-08-20
ISBN-10:0714834491
ISBN-13:9780714834498
Number of Pages:534 Pages
Book Type:hardcover
Weight:2440 gram
Books Dimensions:251 x 218 x 63 mm
Format of ebooks: PDF(Acrobat Reader) or Word version doc Document
Brief introduction of ebooks
The Art of Looking Sideways


Images, ideas, quotations, jokes, reflections, and scraps of useless information are distilled into a quirky entertaining feast for the eye and the mind. Loosely arranged in 72 "chapters", this book explores such subjects as perception, illusion, and creativity. 700 illustrations, 300 in color.
Abstract
Describing himself as a 'visual jackdaw', master designer Alan Fletcher has spent a lifetime collecting images, ideas, quotations, anecdotes, jokes, memories, reflections and scraps of useless information that take his fancy. In The Art of Looking Sideways, all this stuff is distilled into a quirky and highly entertaining feast for the eye and the mind. Loosely arranged in 72 'chapters', this book explores the workings of the eye, the hand, the brain and the imagination in a wonderfully inventive sequence of pages that are themselves masterly demonstrations of the Art of design.This book does not set out to teach lessons, but everybody who opens it will be captivated by Alan Fletcher's witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value. The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay of word and image, who relish the odd and the unexpected, and who don't like to take the visual world -- or themselves -- too seriously.

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