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Tourism: The Business of Hospitality and Travel
Click to zoom the image Tourism: The Business of Hospitality and Travel
Publisher:Prentice Hall
Author: Cook, Roy A.; Hsu, Cathy J.; Marqua, Joseph J.
Publication Date:2013-07-28
ISBN-10:0133113531
ISBN-13:9780133113532
Number of Pages:408 Pages
Book Type:Paperback
Weight:793 gram
Format of ebooks: PDF(Acrobat Reader) or Word version doc Document
Brief introduction of ebooks
Tourism: The Business of Hospitality and Travel


For Introductory Hospitality or Tourism courses. ' ' Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of Tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
Abstract
"Tourism: The Business of Hospitality and Travel, 5e "views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of Tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

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