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Sports Marketing
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Publisher:Prentice Hall
Author: Fetchko, Michael J.; Roy, Donald; Clow, Kenneth E.
Publication Date:2012-07-26
ISBN-10:0132135469
ISBN-13:9780132135467
Number of Pages:416 Pages
Book Type:hardcover
Weight:1043 gram
Books Dimensions:276 x 216 x 20 mm
Format of ebooks: PDF(Acrobat Reader) or Word version doc Document
Brief introduction of ebooks
Sports Marketing


Understand the business of Sports through a practitioner's perspective. Written from the perspective of those who've been actively involved in the Sports business, Sports Marketing addresses business and marketing issues pertinent to Sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage readers to get actively involved and engaged in the process of Sports entertainment.
Abstract
Understand the business of Sports through a practitioner's perspective. Written from the perspective of those who've been actively involved in the Sports business, "Sports Marketing" addresses business and marketing issues pertinent to Sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage readers to get actively involved and engaged in the process of Sports entertainment.

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