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Business Communication: Developing Leaders for a Networked World
Click to zoom the image Business Communication: Developing Leaders for a Networked World
Publisher:Irwin/McGraw-Hill
Author: Cardon, Peter W.
Publication Date:2013-01-07
ISBN-10:0073403199
ISBN-13:9780073403199
Number of Pages:556 Pages
Book Type:Paperback
Weight:1179 gram
Books Dimensions:274 x 213 x 20 mm
Format of ebooks: PDF(Acrobat Reader) or Word version doc Document
Brief introduction of ebooks
Business Communication: Developing Leaders for a Networked World


The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. This book puts students at the center of Business communication through the author's focus on credibility woven throughout the textbook chapters, and forward looking vision built on traditional concepts.
Abstract
The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. "Business Communication: Developing Leaders for a Networked World," by Peter Cardon, puts students at the center of Business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective Business communication, thereby transforming them into leaders for a networked world.

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